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| Headline |
Design, development and sell-through of branded handsets |
| Investment Stage |
Private Placement |
| Sectors |
Telecoms - Mobile
Telecoms - Wireless
Retail - Computing & Electronics |
| Deal Value |
900,000 |
| Currency |
UK - GB£ |
| Country/Region |
UK/Western Europe UK London |
| Summary |
The company designs and develops mobile phones for niche markets such as own brand handsets or adding additional value by adding licensed high level brands, which are untapped and underserviced by bigger brands. For example, it developed, manufactured and sold to Vodafone an innovative youth mobile branded by Disney.
Own/Private branded handsets already account for 5% of the UK mobile handset market and are growing 10%+ per annum, as the market fragments into smaller segments.
The company has a particularly strong management team with successful track record. The founder spend 11 years at Motorola rising to senior VP New Product Development. After this he set up a boutique style mobile development company which three years later was sold delivering an ROI for investors of over 20 times. The COO has 17 years of global telecoms experience covering mobile, fixed and internet. He grew his last business from £59m to £70m
in revenue in 15 months.
The company sells its products to global mobile operators, such as Vodafone, T-Mobile and O2; selling direct to an increasing number of major retail chains, as well as markets own brand products to Disney, Playboy and others. Primary competitor is ModeLabs in France with sales of Euro202m.
The company has a profitable track record on the back of strong sales growth. 2010 revenues are expected to amount to £17.9m, gross profit reaching 15% levels, with net profit amounting to £440,000.
Investment requirement: additional investment of £850,000 is required to support team expansion, product development and licensing for existing sales opportunities and contracts. Location: South of England
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